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September 27, 2018 Credit : freepik.com More traffic to a website does not always mean more revenue, unless the revenue model is purely based on display advertising. Display advertising model brings the lowest revenue per visitor compared to all the other revenue models and there are some studies that suggest that only 27% of the internet visitors actually end up looking at a display ad. One of the best ways to monetize internet web traffic is to convert them into leads and then promote a product or service to them via email marketing or a follow up phone call. This is also called Inbound marketing. Outbound marketing or interruption advertising is no longer effective because people are getting better at tuning out of interruption. The best way to attract traffic to a website is via content marketing. Content marketing is best done through blogging, social media and email marketing. However in this post we will not be covering how to attract traffic but rather we will talk about

September 20, 2018 Credit :  freepik.com Testing and Optimizing Landing Page Why test and optimize your landing pages? If you thought that the work was over once you’ve created your landing page, you’d be sorely mistaken. The truth is, the work has only just begun. That’s because landing pages are very rarely as effective as possible right off the bat. To increase the conversion rate, a program of testing and optimization needs to be in place. What to test? That’s an easy one. The short answer is “everything.” If you want to increase the conversion rate of your landing page as much as possible, you’re going to want to test everything you can on the page. You should start by testing the following: • Headline • Imagery • Body copy • CTA • CTA color (if it’s a button) • Background color of the page • Font size and type There really isn’t an end date for testing. As long as you have elements to test, you should continue to do so

September 20, 2018 Credit : freepik.com Testing and Optimizing Landing Pages Why test and optimize your landing pages? If you thought that the work was over once you’ve created your landing page, you’d be sorely mistaken. The truth is, the work has only just begun. That’s because landing pages are very rarely as effective as possible right off the bat. To increase the conversion rate, a program of testing and optimization needs to be in place. What to test? That’s an easy one. The short answer is “everything.” If you want to increase the conversion rate of your landing page as much as possible, you’re going to want to test everything you can on the page. You should start by testing the following: • Headline • Imagery • Body copy • CTA • CTA color (if it’s a button) • Background color of the page • Font size and type There really isn’t an end date for testing. As long as you have elements to test, you should continue to do so in order to maximize the page’s conversion rate. Even

September 06, 2018 What are landing pages and why are they important? “You have to have a singular focus and discipline and be very clear about what the desired conversion action is on your landing page” What is a landing page? Let’s start the guide by being absolutely clear: your homepage is not a landing page. For that matter, neither is your product page, your pricing page, your contact page, nor even your about page. When we talk about landing pages from a marketing perspective, we are referring only to specific pages that have been expressly designed to achieve a particular goal. Typically, the goal will be to obtain the user’s email address and other personal information. But it could also be to download a PDF, register for a webinar or make a purchase. Whatever the goal is, the landing page should be solely focused on that goal. As Tim Ash, CEO of Site Tuner and author of Landing Page Optimization, says: “You have to have a singular focus and discipline an