Digikraf

  According to Statista, we spend  five to six hours every day  on our phones. How much of this time do you think we spend surfing the world wide web? You guessed it, a lot... Almost 3/4 of the average person’s internet time is  spent on mobile . If you’re looking to capture your portion of this massive mobile market, you’ve landed in the right corner of the internet. In this guide, we’ll look at what mobile advertising is, which platforms are the most popular, and − more importantly − how mobile ads can help you  grow your business . Make sure you read on because we’ll also be sharing how the  Powerful Social Media Ads tool  can help you dominate the world of mobile advertising. Buckle up! What is Mobile Advertising & How Does it Work? Mobile advertising entails the  creation of ads  for mobile devices, like smartphones and tablets. And if it isn’t already an integral part of your marketing strategy, it surely will be by the end of this guide. Your potential customers rely more an

  Once marketing wasn’t   customer-centric   like TV ads, Billboard ads, or man-to-man marketing, but after introducing digital marketing, it is now more focused on potential customers. People regularly interact on social media, which could precisely predict their needs. And here,   Artificial Intelligence   may play a significant role. Artificial intelligence has already changed the way  brands communicate with customers  and how marketing campaigns are managed. Since the rise of AI, the landscape of digital marketing has drastically reshaped. It assists businesses in developing effective digital strategies, optimizing campaigns, and increasing return on investment. AI influences many facets of life through  smart devices, chatbots, and self-driving automobiles . These are intended to identify customer interests and preferences to provide a personalized customer experience. As technology changes too fast, it is tough to  predict the future . However, in this article, we will try to gi

  Increasing technological capabilities by brands and  changes in shopping habits  post-pandemic have changed consumer expectations of brands. Today, customers demand bespoke service and stellar, memorable experiences. Consequently, brands need to transform the way they connect with their customers. Thankfully, there are now more ways than ever for your clients to boost customer engagement – from  social media and emails to websites and messaging apps like WhatsApp . And with the increased rate of  digital transformation  over the past few years, it’s clear that the mass adoption of digital channels is here to stay. For digital agencies, this provides more opportunities for your clients to  capture attention and drive customer engagement , but how can you help  maximize the engagement  that your campaigns will deliver for your clients? Here are a few approaches that your digital agency can take: Deliver a Better Customer Experience If a customer has a  poor experience with a brand , li

  As a small business, generating leads is  a top priority . Luckily, there are many ways to get more leads quickly and effectively. The following five ideas can be used by businesses of all sizes and most industries. The key is to  test and modify  to make them work for your customer base. Here are  five foolproof ways  to generate leads for your business: 1. Facebook Ads Facebook ads  are one of the best ways to drive leads. If you’re willing to “pay to play,” you have access to specific targeting options, including age, location, interests, and more. To make your ads successful, and drive qualified leads,  use best practices  and follow your data. Here are a few tips to keep in mind as you create your first Facebook ad: * The ad should be closely  related to the content  people are clicking through to. If there’s any confusion, people are more likely to click away, assuming there was a mistake. * Use  eye-catching, bright colors  rather than blues or whites. The latter tends to blen

  1994 was when the first  clickable banner ad  went LIVE. Digital marketing has moved from being just  an optional strategy in advertising and marketing  to assisting marketers and entrepreneurs in promoting their businesses. It is due to the technology-driven shift brought out in economies across the world that it is impossible for brands to circumvent without a digital marketing plan. In essence, digital marketing borrows its basic principles from the  traditional marketing playbook . Like traditional marketing, digital marketing also involves communicating with individual consumers and understanding the kind of content that resonates with them. For those looking to make a  career in the field of digital marketing , it is important to keep up with the ever-changing nature of the skills that are required. To become a successful digital marketer, it is not just enough to know the basics of email marketing, SEO, and social media but acquire a combination of hard and soft skills that ar

  A marketing plan helps you  grow your business by establishing a strategic roadmap  to coordinate, deliver, measure, and analyze your marketing activities. Steps to Create a Marketing Plan What Is A Marketing Plan? How To Create A Marketing Plan? Create An Outline For Your Marketing Plan Track Results You know what kind of business you want to run, but how do you get people to buy your products or services? A marketing plan can help you approach this question in a structured way. You can  set realistic goals and measure progress . A good marketing plan helps you  run your business successfully  and highlights areas where you can make improvements. When you see your marketing plan deliver the results you expect, you know  your business is doing well . What Is A Marketing Plan? A marketing plan places your business in its competitive market and then matches your products or services with groups of people who want to buy them. It  operates on four levels: Competition.  Who are your comp