Digikraf

  Creating Accurate Specifications, Timelines, and Budgets—Quickly The first step in ensuring your company’s website overhaul is a success is to create a plan, which includes both people and strategy. Corporate websites are not built by individuals. They are complex projects requiring multiple skill sets. And, you need to have a  clear strategy  in place, so the project doesn’t go off the rails. People in the Room To start, make sure that design and development are included from the beginning. The sooner they are involved in the process, the better to ensure they understand all of the moving pieces. Design will look at the experience and emotional appeal of the site while development will consider performance, complexities in responsive web applications. It’s important that the people turning your goals into reality be part of the planning process. This avoids the biggest time killer: communications cycles. The Right Dots Next, make sure the key steps in the process are f...

  Social media marketing is never dull. Marketers face a raft of choices and challenges, including choosing which metrics to watch to gauge the success of their campaigns, deciding where to allocate resources and more. Marketing on social media can provide real opportunities, but first marketers need to navigate through some rocky terrain. If you are one of those beleaguered marketers, watch for how the following trends unfold as 2020 rolls along. 1. Oh the Places You'll Go! (With Hyperlocal Marketing) The big driver for social media will be hyperlocal marketing, the use of metadata like zip codes, landmarks and neighborhood mentions to connect people with services and products nearby, be it a few blocks or even a specific street address. Google noted this phenomenon back in 2017 when it saw an uptick among people typing the phrase "near me" into smartphone searches. It incorporated “near me” in its search algorithm for smartphones queries as a strong indicator of purchas...

  If you’re familiar with the TV ad scene, you’ve noticed it’s been a rocky year, and budgets have uncomfortably tightened. All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. However, digital ad spending has reached new heights at $107.3 billion. This dramatic shift is showing a reality that digital marketers have felt for a long time. Today, TV is demanding more and providing less. Ad-buying agency Magna reports that, in the last four years, TV ratings have dropped an astounding 33% while ad prices have defied these plummeting audience numbers and increased 20%. In the face of such a disparity between TV ad spending and the return—or lack thereof—on that investment, it’s more important than ever to design integrated video campaigns that use both TV and digital ads in conjunction to produce desirable results and meet business and campaign objectives. Maintaining Integrity During Integration C...

May, 2020 Social media is incredibly important for your online presence. A good social media strategy can help your business become more trusted, increase the number of customers, and boost your revenue. Sounds great doesn’t it? Unfortunately, you can’t reap the rewards without first planting your seeds and nurturing them into fruition. Follow these five tips and you will be on your way to reaping the rewards your business deserves! Define your Objectives The best place to start is location - where you plan on planting your seeds. You don’t want to plant your seeds where the sun never reaches. This is the same concept when choosing which platforms to advertise on. Search your favorite thought leaders in your respective industry and see where they are most successful. Chances are those platforms will be the best option for you as well. Make sure to compare it with the next step, as it may impact this decision. Once you have found where you want to plant your seeds, you ...

April, 2020 Work from Anywhere Successfully using these Remote Tools! Having the perfect set of remote work tools can make work from home productive and meaning for yourself and the employer. With the entire country under lockdown, we get you 10 remote work tools that can help employees successfully work from home. 1. Zoom Zoom is a web-based video conferencing remote working tool with a local, desktop and a mobile app that allows users to meet online, with or without video Zoom users can choose to record sessions, collaborate on projects and share one another's screens, all with one easy-to-use platform 2. Google Docs This remote work software solves the challenge of working on multiple documents at the same time. Today, businesses have various spreadsheets for every department. With Google docs you can collaborate and work with fellow employees simultaneously Say goodbye to endless chain mails and creating multiple versions of the same doc...

April, 2020 The design of a website is critical in business today. You want visitors to like your site, stay there for the longest time possible and do whatever you want them to do — read, share, buy. Web page design is not only related to image placement, fonts and colors. The look and feel are critical, but there is more to design than that, like usability and functionality. There are a bunch of different website builders used to design and develop sites. As technology and software develops you will have to learn new trends, adapt to diverse requirements and also make peace with making a lot of mistakes. With experience and through trial and error, you’ll learn valuable insights on how to design a high-quality website with a superior look and feel. Top 5 Web Design Principles to Help You Create the Best Websites 1. Mobile-First A web page looks on great your big 30-inch UHD 4K 160Hz gaming monitor. But many people will access it from 10-inch tablets or 6-inch di...