Creating Landing Pages That Convert- Part One

September 06, 2018

Digital Marketing Lead generation Ageny Thane Mumbai

What are landing pages and why are they important?

“You have to have a singular focus and discipline and be very clear about what the desired conversion action is on your landing page”

What is a landing page?

Let’s start the guide by being absolutely clear: your homepage is not a landing page. For that matter, neither is your product page, your pricing page, your contact page, nor even your about page. When we talk about landing pages from a marketing perspective, we are referring only to specific pages that have been expressly designed to achieve a particular goal. Typically, the goal will be to obtain the user’s email address and other personal information. But it could also be to download a PDF, register for a webinar or make a purchase. Whatever the goal is, the landing page should be solely focused on that goal. As Tim Ash, CEO of Site Tuner and author of Landing Page Optimization, says: “You have to have a singular focus and discipline and be very clear about what the desired conversion action is on your landing page.” Landing pages come in all shapes and sizes. They can be extremely simple or incredibly complex depending on the website and the data available. That being said, all landing pages, regardless of who they are aimed at or what their goal is, will have the following elements: 
“Landing pages with multiple offers get 266% fewer leads than single offer pages.”

A headline

This is the first thing people see and will usually outline exactly what you are offering.

An offer

You must give users a reason to take action. This is achieved by highlighting what you are offering and how they will benefit from it.

A call-to-action

This is the element that users click to take action. Typically it will be a button, but it could also be a link or a form. And that’s it. Most landing pages will have a few more elements, such as images and trust indicators, but a landing page can be successful using only the three elements above. In fact, keeping the landing page as simple as possible with a single offer leads to better results. 
“The average attention span is 8.25 seconds.”

Why are landing pages so important?

Trying to get a user to take a single, particular action on a standard web page is very difficult. Our attention spans are so small now (they were measured at an average of 8.25 seconds in 2015 and only decreasing as time moves on) that a standard web page simply has too many distractions. Even if a user comes to a web page with a goal in mind, they may get distracted by something in the navigation bar, a link to another part of the website or an advertisement on the page.

The beauty of landing pages is that they limit a visitor’s options to a single choice: whether to opt-in, or not to opt-in. By removing the navigation bar, the sidebar, the footer, and by focusing the design and copy on achieving one single outcome, users are guided towards that outcome. As a result, the decision becomes binary.

They either complete the intended action or they exit the page. There is no alternative. When the user completes the action, you get your lead.

Key takeaways:

Know More Information About Digital Marketing Article, Resources Visit Digital Marketing Lead generation Ageny Thane Mumbai


Source - sharpspring.com

Comments

Post a Comment

Popular posts from this blog

8 Benefits Of Investing In A B2B E-commerce Platform In 2019

Image
November 2018 Credit :   Pixabay.com The itch to buy things with a few clicks has spread from the business to customers (B2C) to the business to business (B2B) section. Folks are showing an increasing interest in placing orders online, which welcomes e-commerce platforms into the picture. In a sense, these are not new. Online stores have been around for quite some time now. However, in addition to serving directly to customers, these are now expanding to the B2B sector. In the US alone, e-commerce accounts for 10% of the retail sales. These are anticipated to grow by roughly 15% annually. Besides meeting the need of other businesses, such platforms pose numerous benefits. Hence, without further ado, let’s dive into the advantages of investing in a B2B E-commerce platform in 2019: 1. The growth of B2B e-commerce is in the cards Spending in the B2B e-commerce has swelled drastically. To meet these needs, investment in the business to business platforms has s...
Read more

Advantages of Digital Marketing: Top 10 Reasons to Invest in It

Image
  What is Digital Marketing? Digital marketing  refers to using digital avenues such as social media platforms and websites for marketing as opposed to traditional marketing which involves print advertising, television broadcasting, cold calling, and telemarketing. Top 10 Benefits of Digital Marketing Over Traditional Marketing The following are the top 10 advantages of Internet marketing for businesses: Better Brand Awareness Out of all the advantages of digital marketing, brand awareness is the most significant, especially for newly established businesses. In fact, social media marketing helps businesses promote their products on various digital platforms, such as Instagram and LinkedIn, and collaborate with other brands to increase awareness. Moreover, SEO helps businesses rank higher on search engines, leading to increased brand awareness and visibility. Wide Customer Reach Traditional marketing, like print advertising and telecalling, can restrict customer reach. However,...
Read more

Top 5 Instagram Marketing Trends for 2019

Image
April, 2019 Credit :  Freepik.com   Wondering what the big Instagram marketing trends for 2019 will be? From Instagram Stories stickers to “nano-influencers,” these predictions will help you know what to focus on in 2019, where the industry is headed, and how you can improve your Instagram skills for the year ahead:   #1: Instagram Engagement Moves from Likes to Stickers There’s one thing every business on Instagram has in common: the desire to increase Instagram engagement. The combination of Instagram users following more accounts, watching more stories, and the Instagram algorithm prioritizing personal content has meant that regular Instagram feed posts simply aren’t getting seen as much as they used to. And when you get less impressions on your posts, you’re likely to see a decrease in engagement too. Engagement on Instagram feed posts has been steadily declining for a couple years now, and in 2019 it’s time to cha...
Read more