Digikraf

August 30, 2018 “You can’t build a great building on a weak foundation. You must have a solid foundation if you’re going to have a strong superstructure”- Gordon B. Hinckley Looking to build a new house or planning for your next digital marketing campaign? Foundation is of significance in both the scenarios. A digital marketing system is combined of 3 main aspects the foundation, the funnel and the flywheel. While, flywheel is used to drive traffic, funnel is used generate revenue and foundation finally makes sure that you have not made any mistakes, which could at a later date impede the successful completion of the other two aspects. You will see that over the years, especially the recent one’s, digital marketing has developed and so has the way in which these digital marketers carry it out. Want to know the reason for the development of digital marketing? One main reason for the popularity is the precision in tracking. The most relevant difference between mainstream ...

August 23, 2018 You won’t hear Google state that brand is a ranking factor, rather they allude to the fact by placing emphasis on factors that encompass brand and that they deem of the utmost importance: Trust, Authority and Expertise. Digital brand building is now more important than ever, especially as evolving technologies such as voice search transition people away from the traditional methods of typing in searches. While “brand” is quickly becoming the element that can elevate your business above your competition, it shouldn’t come at the expensive of ignoring your site’s fundamentals. Technical SEO Yawn! Boring! I know. Before you switch off though, consider this; the most expensive house in the world isn’t going to last long enough to impress anyone if it’s built on quicksand. Poor technical SEO is like termites in your site, slowly eroding all your good work as it quietly weakens everything you’ve strived to build. The technical fundamentals have changed...