The 7 Best Practices for Building Fantastic Lead-Capture Forms
So you’ve created the perfect offer and built a web page to promote it. You now need a lead-capture form to collect information. So, what is a lead capture form? In this post, you’ll learn the benefits of lead capture forms, as well as seven best practices that will help you attract prospects. This guide includes the following: What is a lead-capture form? Seven Best Practices for Building Lead Capture Forms Lead-capture forms gather information from potential customers in exchange for an offer or a piece of content. Once a website visitor fills out a form with their information, they are able to access your offering. A lead-capture form helps you generate prospects who download resources from your landing page. These forms are common when promoting ebooks, case studies, research reports, and webinars. Customers see a clear value in the offering. This value proposition compels them to trade their personal information for access. Seven Best Practices for Building Lead Capture Forms Wh