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Showing posts from January, 2023

Unlocking the Potential of AI in Digital Marketing: A Look at the Latest Trends and Applications

  Artificial Intelligence (AI) is the simulation of human intelligence in machines that are programmed to think and learn like humans. It is a branch of computer science that deals with the development of algorithms and computer programs that can perform tasks that would typically require human intelligence, such as visual perception, speech recognition, decision-making, and language understanding. AI can be divided into two main categories: weak AI and strong AI. Weak AI is specifically designed to perform a single task, such as speech recognition, while strong AI is capable of performing any intellectual task that a human can. AI is being used in a variety of industries, including healthcare, finance, and transportation, to improve efficiency and automate tasks. The use of AI is growing rapidly and continues to be a major area of research and development in the technology industry. Artificial intelligence in Digital Marketing Artificial intelligence (AI) is rapidly changing the way d

The Complete Guide to using video for sales in 2023

  Video Marketing services in Thane Mumbai. Find out why video sales are the most effective tool available to you and learn what kinds of sales videos you should create for your business, when you should use the tools how to convince your employees to join and much more. Digikraf Thane Mumbai Effective Video Marketing Tools And Tips For Video Marketers It's simple to understand why people are more trustworthy and likable to make deals face-to-face since seeing someone's face is a basic level of confidence. However, in today's online selling and hybrid working world the opportunity to talk with prospective buyers in person is a challenge. The solution? Video to sell. The video medium isn't only for demos of products. With the aid the internet-based video platform, videos can be utilized at all stages of the sales process all the way from outreach to being closed-won and then handed over. It's one-way video messages, also known as asynchronous video. It will bring bac

What Is Performance Marketing? A Definition and Guide

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” When the legendary 19th-century merchant John Wanamaker said this, he captured the angst of generations of business owners. Marketing and advertising clearly work—but how, and to what extent? Performance marketing aims to solve this tension by focusing on the part of marketing that performs in a measurable way. The term, first introduced in the mid-1990s shortly after internet marketing, was a stroke of branding genius by marketing companies. If they have the choice, why would a business owner invest in anything other than marketing that performs? Digital advertising platforms like Google and Meta have helped make good on this promise by delivering incredible sales results and comprehensive performance data, which has grown the industry by an order of magnitude. (As of 2019, Meta had more than 7 million advertisers on its platform.) But they’ve also introduced a world of complex jargon, crucial b