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The Definitive Guide to Accelerated Mobile Pages (AMP)

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February, 2019 Credit: Freepik.com It’s time to speed up your mobile pages. When Google launched the mobile friendliness update and eventually made it one of the mobile search engine ranking factors, site owners began looking forward to a faster mobile experience.  It’s good to optimize your pages for mobile users. However, if the mobile browser pages aren’t loading quickly, that’s a hiccup that can discourage users from enjoying your content.  So, what’s the solution?  Accelerated Mobile Pages — or AMP.  Speed is an integral part of designing web pages. Data from KISSmetrics shows that “about 40% of people will abandon a web page that takes more than 3 seconds to load.”  Furthermore, if an online shopping site is making $100,000 per day, a 1-second page delay could potentially cost you $2.5 million in lost sales every year.  According to Google, the AMP plugin cut down load time between 15% and 85%, in initial tests.  In December of 2015, Google said that Ac