Digikraf

Credit :  Freepik.com Marketers are expected to take full control of the customer experience in the coming years The Economist Intelligence Unit asked 499 (one can't help but think they were aiming for 500) Chief Marketing Officers and Senior Marketing Execs about how they saw marketing evolving, and also conducted some in-depth, one on one interviews with CMOs from leading brands such as Unilever and JPMorgan Chase. They were looking to find out what key technologies and trends will drive change in the marketing industry over the next four years, and the results make for interesting reading. Hottest tech trends for marketers The chart below is in many ways not all that surprising. Mobile has been a massive trend in marketing for years now, and makes up over half of web traffic. The internet of things is a bit newer and more exciting, but it isn't yet quite clear exactly how it will affect marketers. There are plenty of opportunities and predictions, bu