Digikraf

oes your customer retention plan include a social media strategy? Here's how social media can help your business retain customers. It's easy to understand how important customer retention is for small businesses.  Holding on to customers lets businesses make the most of their marketing budgets and boost profits. Creatively using social media builds customer retention. And it's a low-cost marketing technique that any business can use. How to Use Social Media to Build Customer Retention Customer retention is all about building relationships with people, and many believe there's no better way to do that than through social media. Get to Know Your Customers New customers and visitors to your website are often anonymous. Even if they place an order, you likely have very little information about them. With social media, you can make a more personal connection with your customers and start to get to know them. Social media helps you learn about your

. By listing themselves on Google, businesses can appear right when people search for products or services they offer, allowing interested customers to learn more or get in touch with them Google My Business is a free tool that helps small businesses create and manage their Google listings, which appear when customers find businesses on Google Search and Maps. It helps business attract new customers and share information about what makes them special. Why is it important for the businesses to list themselves on Search & Maps? Today 3 out of 4 shoppers search online when they want to find a business, and 7 out of 10 made a purchase from a business they found using a search engine. By listing themselves on Google, businesses can appear right when people search for products or services they offer, allowing interested customers to learn more or get in touch with them. Today millions of Indian businesses are on Maps and are connecting directly with their

king a domain name for your business – in essence, your digital home – is a lot like buying a physical home. You need to find the perfect fit and it has to be available. While you might think you have the perfect name already picked out, chances are you’re going to have to get creative. As of the third quarter of 2019, there are already nearly 360 million registered domain names. Why is a domain name so important? Simply put, it is the heart of your online identity. And while domain names can be changed at any time, doing so could have a negative impact on your brand and your SEO. Choose the best possible name from the start and stick with it. To help you understand the ins and outs of purchasing and maintaining a domain name, we’ve put together a list of six tips to help you make an informed decision. 1. Choosing the best domain name. Choosing a unique domain name is an important part of your online marketing strategy. Domain names should be unique and easy to remembe

You and your customers are too busy for your business website to be too busy. Between fast moving social media platforms like Facebook and Twitter and emerging mobile smartphones and tablets, it has never been more critical to keep it simple online. The good news: A flock of new third-party tools make redesigning your site for speed and simplicity easier than ever. Here are five basic steps to a clean, simple and stress-free website redesign. 1. Focus on your website's data to refine your features. Thoroughly review the data showing how people use your current site. The trick to keeping it simple is figuring out which elements you absolutely need. What to use:  Basic tools such as website traffic logs and free services such as Yahoo Web Analytics or Google Analytics offer insights into your site's performance. But sophisticated data analysis tools can also prove helpful. La Mirada, Calif.-based CrazyEgg  (starts at $9 per month)  creates a visual heat map showi