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December 2018 Credit :  Freepik.com With over 1 billion active monthly accounts, there’s more to Instagram than funny memes, motivational quotes and people living their best life. According to Instagram, over 2 million businesses currently advertise on the social network monthly including global brands like Beats By Dre, who reportedly saw a 29 percent increase in purchase activity after running an Instagram Stories ad campaign Also, small businesses such as apparel brand Young and Reckless are seeing revenue grow two to three times year-over-year since they began advertising on Instagram, according to case studies published on Instagram's website. While the case can be made for Instagram being a credible social network for businesses which is used by 71 percent of all 18- to 24-year-olds in the U.S. and is fueling a billion-dollar industry through influencer marketing, the secret to unlocking Instagram’s full potential for B2B sales professionals is in pla

December 2018 Credit :  Freepik.com What is social media marketing? Social media marketing is the process of building awareness about you, your products or services through the various social media channels. The ultimate goal of any social media marketing campaign is to drive traffic to a website, increase the visibility of a product, gain more social media followers or find more customers. The most popular social media networks today are: Facebook, Twitter, Google+, Pinterest, YouTube, Instagram and Linkedin. Why is social media marketing important? Social Media marketing is important because: - It’s the fastest way to spread the word about a new product, service or news item – A tweet can go rival in minutes and spread a message around the Word faster than TV or other traditional media - It’s a trend – Millions of people spend a good amount of their time on social media networks so if you ‘need them’ you know where to find them -It’s the new m