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April, 2019 Credit :  Freepik.com   Wondering what the big Instagram marketing trends for 2019 will be? From Instagram Stories stickers to “nano-influencers,” these predictions will help you know what to focus on in 2019, where the industry is headed, and how you can improve your Instagram skills for the year ahead:   #1: Instagram Engagement Moves from Likes to Stickers There’s one thing every business on Instagram has in common: the desire to increase Instagram engagement. The combination of Instagram users following more accounts, watching more stories, and the Instagram algorithm prioritizing personal content has meant that regular Instagram feed posts simply aren’t getting seen as much as they used to. And when you get less impressions on your posts, you’re likely to see a decrease in engagement too. Engagement on Instagram feed posts has been steadily declining for a couple years now, and in 2019 it’s time to change your defin

April, 2019 Credit :  Freepik.com With all the latest buzz words in Digital Marketing such as content marketing and integrated digital marketing; Inbound marketing seems to have got a lot of traction in the past 5 years. Marketing was just marketing and people really did not talk about Inbound and Outbound until recently. To understand what Inbound marketing is, we should first define Outbound marketing. What is Outbound Marketing? Outbound marketing is the traditional marketing that a lot of companies used to do (and are still doing) to market their products and services. Outbound marketing includes the following marketing activities: Television Ads Newspaper Ads Radio Ads Cold Calling to a list of prospects Mass Web Display Advertising Mass (Unsolicited) Email Marketing Marketing via Trade Shows Ads in Trade Publications and Magazines The common thread in all the above marketing methods is that the prospective customer never asked for an