Digikraf

October 2018 Credit :  freepik.com When the marketing arena embraced the digital, it not only created a new space for generating revenue, but also brought along an unremitting stream of innovations to elevate the brand, as well as sales in the digital space. Typically, search engines can be considered as source of digital marketing because it is where majority of the information are sought over on the internet. Thus, SEO became the primary mantra for all the digital marketers. However, due to newer analytics emerging every day, mastering the art of SEO has become a continuous process.  Keeping this in mind, Google has developed a tool known as ‘Google My Business’ which provides liberty to the marketers to get artistic with the way in which they want to project their brands on all of Google’s products and platforms, including its search engine results pages, reviews and instant content.  And the best part is, Google is delivering the tool for free ...

October 20, 2018 Credit :  freepik.com When customers visit your website for the first time or click the links through email, what do you think are the most important elements they look for? Sensible paths of action? Visually attractive calls-to-action? An authoritative ‘About Us’ page? All of these things are important. These elements need to work together in a pleasant manner to create a website or an email, that, on the whole, makes sense. Every visitor has their own different reason for checking out the site or email, their own sensibility for preferences and their own particular location that classifies the buying journey. For one visitor, the color scheme might be enough to cause the impact. For another, the content written might cause the impact. Across all these different possibilities, there are certain constants which are named as X-Factors of the website or emails. These X-Factors are elements of the site or emails which are of potential importance which ...

October 12, 2018 Credit :   freepik.com What exactly is Page Load Time? If you are in the field of digital marketing, you would have surely heard of how crucial your page load speed is. The search giant Google gives utmost importance to quicker loading speed, both in SEO and Google AdWords. For a layman, load time page is nothing but the time taken for a website to load. But what is behind the screen? In our childhood we would have thought TV, computer or mobile would display everything by magic. But now kids also know how these technologies work. It is better to understand behind the scenes of the page load time sooner. So, whenever you click on a URL or type a URL in your browser window, your browser sends the request for that page’s information to its dear friend server via a vehicle by the name internet network. Now the server has hosted various websites in its home. Manually it will take forever it to find the exact website page its friend browse...