Digikraf

November 2018 Credit :  Freepik.com Improvise your digital marketing strategy by including these trends, and you're prepared for any marketing challenge 2019 throws at you There are only a few months to go before we hit 2019 — the perfect time to plan a fresh digital marketing strategy and capitalize on upcoming trends. After all, in a field as dynamic as this, staying ahead makes all the difference in terms of brand visibility and recall. And while certain strategies from 2018 will go strong into the coming year, there are a number of new trends you need to incorporate to see a significant boost in ROI. Here are the top five things you can do to take your strategy from present to future: Automate Web Communication with Chatbots Chatbots have been gaining popularity over the last few years — and it looks like it’s only going to get stronger in 2019. They use deep learning to recognize data, speech, and patterns and provide accurate results every tim...

November 2018 Credit :  Freepik.com More traffic to a website does not always mean more revenue, unless the revenue model is purely based on display advertising. Display advertising model brings the lowest revenue per visitor compared to all the other revenue models and there are some studies that suggest that only 27% of the internet visitors actually end up looking at a display ad. One of the best ways to monetize internet web traffic is to convert them into leads and then promote a product or service to them via email marketing or a follow up phone call. This is also called Inbound marketing. Outbound marketing or interruption advertising is no longer effective because people are getting better at tuning out of interruption. The best way to attract traffic to a website is via content marketing. Content marketing is best done through blogging, social media and email marketing. However in this post we will not be covering how to attract traffic but rather ...

November 2018 Credit :  Freepik.com Undeterred by the prevalence of other Digital Marketing Practices, Email Marketing still enjoys the upper hand when it comes to generating leads and ensuring conversions. Whether it is a big or small business, Email Marketing Strategy is a compulsory element to enhance the marketing of your business. A number of reports have shown that with the help of right Email Marketing Strategy B2B, one can get 6 times more click than Twitter campaign. The efficiency of email marketing can be estimated by the fact, when compared to Facebook and Twitter accounts, there are 3 times more email accounts than both of them together. Hence you are wise enough to decide how effective can email marketing be for any business. Let us now delve into the steps that will empower you make productive Email Marketing Strategy- 5 Steps to Make Email Marketing Strategy 1. Know what Email Marketing Strategy is Marketing can be done in a numbe...

November 2018 Credit :   Freepik.com Organic this? Organic that? What’s the big deal with organic? You can have your own opinion about food products, but in marketing, the answer is pretty clear. Organic marketing is the way. But what is organic marketing and how does it differ from paid social marketing? In this blog, we’ll explore what organic marketing is, what it isn’t, and how you can use it to drive your business. What Is Organic Social Media Marketing? Organic social media is the use of the free services and tools that each social media platform provides to its users. The purpose of organic social media is to build a community of loyal followers and customers by posting relevant content and interacting with those who communicate with your brand. Organic social media marketing is the best way to show customers your true values and culture, while also learning about the values of your customers. By utilizing funnel optimization to convert organic traf...

November 2018 Credit :   Pixabay.com The itch to buy things with a few clicks has spread from the business to customers (B2C) to the business to business (B2B) section. Folks are showing an increasing interest in placing orders online, which welcomes e-commerce platforms into the picture. In a sense, these are not new. Online stores have been around for quite some time now. However, in addition to serving directly to customers, these are now expanding to the B2B sector. In the US alone, e-commerce accounts for 10% of the retail sales. These are anticipated to grow by roughly 15% annually. Besides meeting the need of other businesses, such platforms pose numerous benefits. Hence, without further ado, let’s dive into the advantages of investing in a B2B E-commerce platform in 2019: 1. The growth of B2B e-commerce is in the cards Spending in the B2B e-commerce has swelled drastically. To meet these needs, investment in the business to business platforms has s...