The Facebook Ads Strategy That Can't Lose
January 2019 Credit : Freepik.com Running a profitable Facebook Ads campaign is simple. Not always easy, but simple. There is a formula that can guarantee a profitable Facebook Ad campaign. Once you know the formula and the values to plug in, you’ll never sink money into a losing digital ad campaign again. I know it sounds too good to be true, but stick with me… The Guaranteed Growth Formula Here’s the entire formula: CPA < AP Were you expecting coefficients, remainders and dividing by polynomials? Nope, there are only two values that matter when assessing your digital marketing funnel. 1. CPA - Cost Per Acquisition 2. AP - Average Profit Per Client If your Cost Per Acquisition, the amount you pay to generate a paying customer using Facebook Ads, is less than the Average Profit you make from each new customer you’re guaranteed a profitable campaign. Calculating Average Profit To get average profit per client, sum your total reve...