Digikraf

  March, 2019 Credit : Freepik.com Around 2005 or so, corporate blogs became the thing to do. Big players in the business world touted that such platforms could “drive swarms of traffic to your main website, generate more product sales” and even “create an additional stream of advertising income” (Entrepreneur Magazine circa 2006). With promises like that, what marketer or exec wouldn’t jump on the blog bandwagon? Unfortunately, initial forays into branded content did not always dwell on minor issues like “quality” or “entertainment,” instead focusing on sheer bulk and, of course, all the keywords. Now we have learned better, and many corporate blogs are less prolific and offer more value. But on some sites, behind many, many “next page” clicks, this old content can still be found lurking in the background. This situation leaves current SEOs and content teams in a bit of a pickle. What should you do if your site has excessive quantit...

    March, 2019 Credit : Freepik.com           You’re a star, baby! The camera loves you – and your business. If you want to make your small business famous – YouTube famous – now is a good time to start. According to Brandwatch, “among millennials, YouTube accounts for two-thirds of the premium online video watched across devices,” but they also see that only “9% of U.S small businesses use Youtube.” In order to bridge the gap, and start using video content to your advantage, it’s time to get your business on YouTube. Create a channel homepage that reflects your brand, release videos on a routine basis, and listen to your viewers to make your videos better. With the right strategy, YouTube can be a powerful channel to attract new customers, and drive them to make a purchase on your we...

March, 2019 Credit :  Freepik.com The human attention span has fallen from 12 to 8 seconds. It’s not your fault because we are overloaded with lots of information at a given time.  How does this information overload affect your lead generation process? Before understanding the cause, I’ll share the meaning to help you understand the concept. Lead Generation is a process of collecting email, phone number and other details which give you more information about the potential customer. It serves as an entry gate to capture and stimulate the interest of your target audience and convert them into buyers of your product or service. The exchange of contact information reflects the initiation of interest or inquiry in visitors’ mind. No matter how expensive is the commodity – say 1000gm gold – it doesn’t qualify for the lead generation. The commodity being same across all the suppliers, they don’t need any customer education. If people want it, they just buy it base...