Top 25 Benefits of Facebook Advertising & Why You Should Be Using Facebook Advertising (Part 2)
14. Facebook advertising builds engagement Facebook advertising builds engagement with your target audience. Engagement consists of the likes, comments, and interactions on your advertisements. Engagement is important because it signifies a stronger connection with your target audience. As people engage with your brand, an indirect connection is being developed. The more engaged your audience is, the stronger your connection is with them. The more connected they are to your business, the more likely they will convert. Investing into social media management can also dramatically increase your engagement. 15. Facebook advertising increases word-of-mouth and referrals The social aspect of Facebook advertising makes it better than any other form of advertising that exists. Facebook advertisements can go viral. If your ads are reaching the right people, they will likely share it with a friend. The ability to spread word-of-mouth and referrals will be a ...