Digikraf

Does your business get enough leads every month? Are you spending too much time and money on marketing? Getting more leads is often the number one wish-list item of a small business and those with an effective online presence find new ways to gain access to a new customer base. The ambit for digital marketing comprises a very broad term that includes: website design, organic SEO, social media, SEM, mobile and location, content and more. Most often, small businesses tend to overcomplicate their digital marketing strategies since they are less confident about their knowledge and use of digital when compared to larger businesses. For example,  email marketing is just one of the few simple ways to increase a company's online sales and build relationships with current and potential customers without spending much money. With an aim to furthering best practices and doing the easy things right, you need to work from the ground up without breaking the bank. A Website that Is Co...

Part One in a Series]  Right up front, it’s fair to say that there are some exceptions to this overview lesson about digital marketing. In fact, a full-service, integrated healthcare agency brings marketing and advertising savvy and experience to direct a comprehensive, digital-driven plan that attracts and retains new patients. That said, digital is (almost) always the first and most effective marketing power tool. If it were possible to reach prospective patients anywhere or anytime—doing what worked yesterday—everyone would still be doing the same old thing. Instead, here are some of the important reasons that digital delivers ROI for hospital and medical practice marketing: #1: Prospective patients live in a digital world.  As the saying goes, success is a matter of fishing where the fish are…and, in a digital age, that means online. Virtually all health care needs—those that lead to a doctor or hospital selection—begin with online searches and research (80 pe...