Digikraf

  April, 2020 How many times a day do you give a quick scroll through your Facebook or Instagram feed? More than 2 to 3, at least? Social Media has become an inevitable part of our daily routine. From staying connected to our friends to sharing our life’s most significant moments, social media has started to play a vital role. In a matter of clicks, we get an idea of everything happening in the world around us. The advent of technology and easier access to the internet has given a power boost to the growth of social media platforms, thereby opening the profitable world of social media marketing wherein taking your brand or product to a global audience is less time consuming and comparatively easy. Thus, with the help of such online platforms, social media marketing companies in India and across the globe are giving brands a chance to revamp their marketing game. Power up with Social Media Marketing When we talk about marketing, our thought instantly heads to the tr...

April, 2020 In the coming months, businesses are going to become more reliant than ever on their digital strategy. Without wanting to sound too alarmist, in many cases it will be the deciding factor in whether they make it through the tough times ahead. The unprecedented, almost-total disappearance of all channels related to live events and conferences, and the increasing barriers on face-to-face business, pose an enormous challenge. Key to resilience is the development of ongoing contingencies to mitigate against this loss. B2B companies in particular rely on the annual circuit of trade shows and exhibitions to network and build customer relations. In industries that are not digital-native, they may also be less sophisticated in their digital growth and customer relations strategies. For smaller businesses especially, used to getting new customers through word-of-mouth referrals or on the strength of a hard-won reputation, their loss is coming as a shock. Larger...