Digikraf

  Creating Accurate Specifications, Timelines, and Budgets—Quickly The first step in ensuring your company’s website overhaul is a success is to create a plan, which includes both people and strategy. Corporate websites are not built by individuals. They are complex projects requiring multiple skill sets. And, you need to have a  clear strategy  in place, so the project doesn’t go off the rails. People in the Room To start, make sure that design and development are included from the beginning. The sooner they are involved in the process, the better to ensure they understand all of the moving pieces. Design will look at the experience and emotional appeal of the site while development will consider performance, complexities in responsive web applications. It’s important that the people turning your goals into reality be part of the planning process. This avoids the biggest time killer: communications cycles. The Right Dots Next, make sure the key steps in the process are f...

  Social media marketing is never dull. Marketers face a raft of choices and challenges, including choosing which metrics to watch to gauge the success of their campaigns, deciding where to allocate resources and more. Marketing on social media can provide real opportunities, but first marketers need to navigate through some rocky terrain. If you are one of those beleaguered marketers, watch for how the following trends unfold as 2020 rolls along. 1. Oh the Places You'll Go! (With Hyperlocal Marketing) The big driver for social media will be hyperlocal marketing, the use of metadata like zip codes, landmarks and neighborhood mentions to connect people with services and products nearby, be it a few blocks or even a specific street address. Google noted this phenomenon back in 2017 when it saw an uptick among people typing the phrase "near me" into smartphone searches. It incorporated “near me” in its search algorithm for smartphones queries as a strong indicator of purchas...

  If you’re familiar with the TV ad scene, you’ve noticed it’s been a rocky year, and budgets have uncomfortably tightened. All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. However, digital ad spending has reached new heights at $107.3 billion. This dramatic shift is showing a reality that digital marketers have felt for a long time. Today, TV is demanding more and providing less. Ad-buying agency Magna reports that, in the last four years, TV ratings have dropped an astounding 33% while ad prices have defied these plummeting audience numbers and increased 20%. In the face of such a disparity between TV ad spending and the return—or lack thereof—on that investment, it’s more important than ever to design integrated video campaigns that use both TV and digital ads in conjunction to produce desirable results and meet business and campaign objectives. Maintaining Integrity During Integration C...