Digikraf

  Search engine optimization is low-hanging fruit for ecommerce websites. Despite the fact that SEO has one of the highest ROI of any ecommerce marketing campaign, many online stores are put together with little to no consideration of search engines. Instead, many rely on social media or paid ads which can be great for companies but typically require a constant effort and stream of income. Ad spending costs companies billions of dollars every year — an amount that is only increasing. On the other hand, SEO primarily requires effort upfront — once you rank, you can practically make sales on autopilot with no recurring expense. With this in mind, understanding SEO best practices can help transform and unlock your ecommerce business. On-Page SEO Strategy On-page SEO for ecommerce platforms is all about making sure your keywords are in the right places. It’s a way of ensuring Google knows precisely what your page is about. On-page SEO is essential because it also helps you appear in ot...

  With over 3 billion active users on social media, social media marketing is definitely one of the most effective channels for businesses to establish an online presence, acquire quality traffic and ultimately drive sales. Today, it sounds pretty inevitable to be on social media, isn’t it? Besides, did you know that social media has a worldwide penetration rate of 49%? Well, this means that nearly half the world’s population is there on social media! And, if you know how to leverage social media platforms right, there can be no bigger opportunity for marketing out there. Need some tips for social media marketing to boost your traffic and make your life easier? Read on to explore how to make the best of social media! 15 tips for social media marketing Social media marketing can either be a vibrant powerhouse that solidifies branding, generates quality leads, and drives sales or, it can be a big-time disappointment. The key lies in knowing how to create, carry out, and analyze the o...