Digikraf

October 2018 Credit :  freepik.com When the marketing arena embraced the digital, it not only created a new space for generating revenue, but also brought along an unremitting stream of innovations to elevate the brand, as well as sales in the digital space. Typically, search engines can be considered as source of digital marketing because it is where majority of the information are sought over on the internet. Thus, SEO became the primary mantra for all the digital marketers. However, due to newer analytics emerging every day, mastering the art of SEO has become a continuous process.  Keeping this in mind, Google has developed a tool known as ‘Google My Business’ which provides liberty to the marketers to get artistic with the way in which they want to project their brands on all of Google’s products and platforms, including its search engine results pages, reviews and instant content.  And the best part is, Google is delivering the tool for free ...

October 20, 2018 Credit :  freepik.com When customers visit your website for the first time or click the links through email, what do you think are the most important elements they look for? Sensible paths of action? Visually attractive calls-to-action? An authoritative ‘About Us’ page? All of these things are important. These elements need to work together in a pleasant manner to create a website or an email, that, on the whole, makes sense. Every visitor has their own different reason for checking out the site or email, their own sensibility for preferences and their own particular location that classifies the buying journey. For one visitor, the color scheme might be enough to cause the impact. For another, the content written might cause the impact. Across all these different possibilities, there are certain constants which are named as X-Factors of the website or emails. These X-Factors are elements of the site or emails which are of potential importance which ...

October 12, 2018 Credit :   freepik.com What exactly is Page Load Time? If you are in the field of digital marketing, you would have surely heard of how crucial your page load speed is. The search giant Google gives utmost importance to quicker loading speed, both in SEO and Google AdWords. For a layman, load time page is nothing but the time taken for a website to load. But what is behind the screen? In our childhood we would have thought TV, computer or mobile would display everything by magic. But now kids also know how these technologies work. It is better to understand behind the scenes of the page load time sooner. So, whenever you click on a URL or type a URL in your browser window, your browser sends the request for that page’s information to its dear friend server via a vehicle by the name internet network. Now the server has hosted various websites in its home. Manually it will take forever it to find the exact website page its friend browse...

September 27, 2018 Credit : freepik.com More traffic to a website does not always mean more revenue, unless the revenue model is purely based on display advertising. Display advertising model brings the lowest revenue per visitor compared to all the other revenue models and there are some studies that suggest that only 27% of the internet visitors actually end up looking at a display ad. One of the best ways to monetize internet web traffic is to convert them into leads and then promote a product or service to them via email marketing or a follow up phone call. This is also called Inbound marketing. Outbound marketing or interruption advertising is no longer effective because people are getting better at tuning out of interruption. The best way to attract traffic to a website is via content marketing. Content marketing is best done through blogging, social media and email marketing. However in this post we will not be covering how to attract traffic but rather we will talk about ...

September 20, 2018 Credit :  freepik.com Testing and Optimizing Landing Page Why test and optimize your landing pages? If you thought that the work was over once you’ve created your landing page, you’d be sorely mistaken. The truth is, the work has only just begun. That’s because landing pages are very rarely as effective as possible right off the bat. To increase the conversion rate, a program of testing and optimization needs to be in place. What to test? That’s an easy one. The short answer is “everything.” If you want to increase the conversion rate of your landing page as much as possible, you’re going to want to test everything you can on the page. You should start by testing the following: • Headline • Imagery • Body copy • CTA • CTA color (if it’s a button) • Background color of the page • Font size and type There really isn’t an end date for testing. As long as you have elements to test, you should continue to d...

September 20, 2018 Credit : freepik.com Testing and Optimizing Landing Pages Why test and optimize your landing pages? If you thought that the work was over once you’ve created your landing page, you’d be sorely mistaken. The truth is, the work has only just begun. That’s because landing pages are very rarely as effective as possible right off the bat. To increase the conversion rate, a program of testing and optimization needs to be in place. What to test? That’s an easy one. The short answer is “everything.” If you want to increase the conversion rate of your landing page as much as possible, you’re going to want to test everything you can on the page. You should start by testing the following: • Headline • Imagery • Body copy • CTA • CTA color (if it’s a button) • Background color of the page • Font size and type There really isn’t an end date for testing. As long as you have elements to test, you should continue to do so in order to maximize the page’s conversion rate. Even...

September 06, 2018 What are landing pages and why are they important? “You have to have a singular focus and discipline and be very clear about what the desired conversion action is on your landing page” What is a landing page? Let’s start the guide by being absolutely clear: your homepage is not a landing page. For that matter, neither is your product page, your pricing page, your contact page, nor even your about page. When we talk about landing pages from a marketing perspective, we are referring only to specific pages that have been expressly designed to achieve a particular goal. Typically, the goal will be to obtain the user’s email address and other personal information. But it could also be to download a PDF, register for a webinar or make a purchase. Whatever the goal is, the landing page should be solely focused on that goal. As Tim Ash, CEO of Site Tuner and author of Landing Page Optimization, says: “You have to have a singular focus and discipline an...