Digikraf

December 2018 Credit :  Freepik.com With over 1 billion active monthly accounts, there’s more to Instagram than funny memes, motivational quotes and people living their best life. According to Instagram, over 2 million businesses currently advertise on the social network monthly including global brands like Beats By Dre, who reportedly saw a 29 percent increase in purchase activity after running an Instagram Stories ad campaign Also, small businesses such as apparel brand Young and Reckless are seeing revenue grow two to three times year-over-year since they began advertising on Instagram, according to case studies published on Instagram's website. While the case can be made for Instagram being a credible social network for businesses which is used by 71 percent of all 18- to 24-year-olds in the U.S. and is fueling a billion-dollar industry through influencer marketing, the secret to unlocking Instagram’s full potential for B2B sales professionals is in pla...

December 2018 Credit :  Freepik.com What is social media marketing? Social media marketing is the process of building awareness about you, your products or services through the various social media channels. The ultimate goal of any social media marketing campaign is to drive traffic to a website, increase the visibility of a product, gain more social media followers or find more customers. The most popular social media networks today are: Facebook, Twitter, Google+, Pinterest, YouTube, Instagram and Linkedin. Why is social media marketing important? Social Media marketing is important because: - It’s the fastest way to spread the word about a new product, service or news item – A tweet can go rival in minutes and spread a message around the Word faster than TV or other traditional media - It’s a trend – Millions of people spend a good amount of their time on social media networks so if you ‘need them’ you know where to find them -It’s the n...

November 2018 Credit :  Freepik.com Improvise your digital marketing strategy by including these trends, and you're prepared for any marketing challenge 2019 throws at you There are only a few months to go before we hit 2019 — the perfect time to plan a fresh digital marketing strategy and capitalize on upcoming trends. After all, in a field as dynamic as this, staying ahead makes all the difference in terms of brand visibility and recall. And while certain strategies from 2018 will go strong into the coming year, there are a number of new trends you need to incorporate to see a significant boost in ROI. Here are the top five things you can do to take your strategy from present to future: Automate Web Communication with Chatbots Chatbots have been gaining popularity over the last few years — and it looks like it’s only going to get stronger in 2019. They use deep learning to recognize data, speech, and patterns and provide accurate results every tim...

November 2018 Credit :  Freepik.com More traffic to a website does not always mean more revenue, unless the revenue model is purely based on display advertising. Display advertising model brings the lowest revenue per visitor compared to all the other revenue models and there are some studies that suggest that only 27% of the internet visitors actually end up looking at a display ad. One of the best ways to monetize internet web traffic is to convert them into leads and then promote a product or service to them via email marketing or a follow up phone call. This is also called Inbound marketing. Outbound marketing or interruption advertising is no longer effective because people are getting better at tuning out of interruption. The best way to attract traffic to a website is via content marketing. Content marketing is best done through blogging, social media and email marketing. However in this post we will not be covering how to attract traffic but rather ...

November 2018 Credit :  Freepik.com Undeterred by the prevalence of other Digital Marketing Practices, Email Marketing still enjoys the upper hand when it comes to generating leads and ensuring conversions. Whether it is a big or small business, Email Marketing Strategy is a compulsory element to enhance the marketing of your business. A number of reports have shown that with the help of right Email Marketing Strategy B2B, one can get 6 times more click than Twitter campaign. The efficiency of email marketing can be estimated by the fact, when compared to Facebook and Twitter accounts, there are 3 times more email accounts than both of them together. Hence you are wise enough to decide how effective can email marketing be for any business. Let us now delve into the steps that will empower you make productive Email Marketing Strategy- 5 Steps to Make Email Marketing Strategy 1. Know what Email Marketing Strategy is Marketing can be done in a numbe...