Digikraf

  April, 2020 How many times a day do you give a quick scroll through your Facebook or Instagram feed? More than 2 to 3, at least? Social Media has become an inevitable part of our daily routine. From staying connected to our friends to sharing our life’s most significant moments, social media has started to play a vital role. In a matter of clicks, we get an idea of everything happening in the world around us. The advent of technology and easier access to the internet has given a power boost to the growth of social media platforms, thereby opening the profitable world of social media marketing wherein taking your brand or product to a global audience is less time consuming and comparatively easy. Thus, with the help of such online platforms, social media marketing companies in India and across the globe are giving brands a chance to revamp their marketing game. Power up with Social Media Marketing When we talk about marketing, our thought instantly heads to the tr...

April, 2020 In the coming months, businesses are going to become more reliant than ever on their digital strategy. Without wanting to sound too alarmist, in many cases it will be the deciding factor in whether they make it through the tough times ahead. The unprecedented, almost-total disappearance of all channels related to live events and conferences, and the increasing barriers on face-to-face business, pose an enormous challenge. Key to resilience is the development of ongoing contingencies to mitigate against this loss. B2B companies in particular rely on the annual circuit of trade shows and exhibitions to network and build customer relations. In industries that are not digital-native, they may also be less sophisticated in their digital growth and customer relations strategies. For smaller businesses especially, used to getting new customers through word-of-mouth referrals or on the strength of a hard-won reputation, their loss is coming as a shock. Larger...

March, 2020 Credit: pexels.com For marketing professionals, sitting in a cubicle is something like an oxymoron. We’re creative, resourceful, and observant of our surroundings—so being confined to a literal box can be pretty limiting! Thank goodness companies are now considering remote workers more than ever, giving marketers an opportunity to work from a coffee shop, at home, or anywhere we darn well please if it’s going to allow us to be more productive. In fact, there are a number of opportunities out there for work-from-homers—specifically in the digital marketing world and with tech companies that are increasingly advocating for virtual work environments. So, if you’ve ever thought about taking your marketing career out of the office, take a look at these types of positions. 1. Product Marketing Manager If you love both tech and marketing, check out Product Marketing Manager roles—where you’ll manage new product releases and the internal communications, messa...

March, 2020 Credit: pexels.com 6. Email is Getting More Personalized Email continues to be a major channel of communication, with billions still using it for personal, commercial, industrial, legal, scientific, and academic purposes. In other words, email is here to stay, and email marketing itself continues to be important. However, email marketing is evolving, and generic marketing emails aren't as effective as they once were. It is now a combination of automation and, more importantly, personalization that makes email marketing important for 2020. When you can trigger your email marketing to something specific, such as a user browsing a particular product, and then follow up with a promotional price or demo video in a personalized email, this can be very effective. Email is often the final trigger to motivate an action, especially when combined with your remarketing techniques. That leads us to one of the most exciting digital marketing trends in recent times… ...

March, 2020 Credit : Pexels.com  It doesn’t matter what your industry is, or what products and services you offer - digital marketing trends cannot be ignored. Not so long ago, companies needed little more than a website and a Facebook page, but now, the digital landscape is evolving so quickly that it’s hard to keep up. By now, there aren’t too many successful businesses that don’t have an online presence. In 2020, new technologies and tools will come to the fore, forcing marketers to adapt in order to keep their organizations at the top. After all, Digital Darwinism is an unforgiving reality. If you don’t adapt, you’ll surely be left behind. Read on to discover the digital marketing trends to be ready for in 2020 1. Facebook May Be Peaking. Really. Facebook is no longer the kingpin in the social media world. According to Forbes, 41% of its users are over the age of 65. While it is by no means struggling, it’s clear that Facebook is losing ground with the yo...

March, 2020 Credit : Pexels.com When small businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms of advertising, such as print ads and coupon mailers or even big signs on the side of the road. They may trust that since they know they offer a good product or service, it’s only a matter of time until customers will find their way to them. While this strategy may bring in a trickle of business, there is a better and easier way. Small businesses should consider the huge marketplace of prospects online. No small business, no matter how new, should overlook this vast marketplace. Benefits of Online Marketing The group of potential customers that are found online is a much larger group of people than you are likely to be able to attract locally. Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable. Other benefits of online mar...

Does your business get enough leads every month? Are you spending too much time and money on marketing? Getting more leads is often the number one wish-list item of a small business and those with an effective online presence find new ways to gain access to a new customer base. The ambit for digital marketing comprises a very broad term that includes: website design, organic SEO, social media, SEM, mobile and location, content and more. Most often, small businesses tend to overcomplicate their digital marketing strategies since they are less confident about their knowledge and use of digital when compared to larger businesses. For example,  email marketing is just one of the few simple ways to increase a company's online sales and build relationships with current and potential customers without spending much money. With an aim to furthering best practices and doing the easy things right, you need to work from the ground up without breaking the bank. A Website that Is Co...