Digikraf

  Search engine optimization is low-hanging fruit for ecommerce websites. Despite the fact that SEO has one of the highest ROI of any ecommerce marketing campaign, many online stores are put together with little to no consideration of search engines. Instead, many rely on social media or paid ads which can be great for companies but typically require a constant effort and stream of income. Ad spending costs companies billions of dollars every year — an amount that is only increasing. On the other hand, SEO primarily requires effort upfront — once you rank, you can practically make sales on autopilot with no recurring expense. With this in mind, understanding SEO best practices can help transform and unlock your ecommerce business. On-Page SEO Strategy On-page SEO for ecommerce platforms is all about making sure your keywords are in the right places. It’s a way of ensuring Google knows precisely what your page is about. On-page SEO is essential because it also helps you appear in ot...

  With over 3 billion active users on social media, social media marketing is definitely one of the most effective channels for businesses to establish an online presence, acquire quality traffic and ultimately drive sales. Today, it sounds pretty inevitable to be on social media, isn’t it? Besides, did you know that social media has a worldwide penetration rate of 49%? Well, this means that nearly half the world’s population is there on social media! And, if you know how to leverage social media platforms right, there can be no bigger opportunity for marketing out there. Need some tips for social media marketing to boost your traffic and make your life easier? Read on to explore how to make the best of social media! 15 tips for social media marketing Social media marketing can either be a vibrant powerhouse that solidifies branding, generates quality leads, and drives sales or, it can be a big-time disappointment. The key lies in knowing how to create, carry out, and analyze the o...

  Due to the   invention of the internet , most businesses are   investing in online presence . Some businesses are purely run online and entirely depend on online traffic for their existence. A crucial factor that most online businesses should consider to protect their  business’s future is their online reputation . It enables businesses or brands to attract or retain clients. Fortunately, experts have come up with online reputation management software that allows business owners to  continuously track  clients’ feedback, negative comments, and media mentions about their business. Here are  some common reasons  why every online business should maintain online reputation management: 1. Reputation Builds Credibility Most people prefer buying from brands that they can trust. In most cases, a  negative word spoken  about your business may spread  faster than a positive  one. This is why a negative comment needs to be addressed on ...

Videos are taking over the internet, with the leading players being   Instagram reels, TikTok, and Youtube . It is hard to ignore the fact that   videos are everywhere . Brands with even a speck of common sense incorporate video marketing strategies in their business plans. However,  posting random videos  isn't going to cut it. If you want to scale up your content, you need a video marketing calendar. What Is A Video Marketing Calendar? A video marketing calendar is  a content calendar  that schedules and manages all your video marketing activities. You may ask, "What is a Content Calendar?" In simple words, A content calendar is  a plan for your content . It is a content plan in a  calendar-based format  with a list of content that you should publish. A content calendar has dates, deadlines, projects, and objectives that you need to fulfill. A video marketing calendar is  a blueprint  of your video marketing strategy. It contains ...